What We Offer
What are OTT services?
Over-the-top services refer to the practice of transmitting content over internet connection rather than traditional distribution channels such as cable, broadcasters, IPTV providers etc.
With OTT services, users just have to plug-in a device, download an OTT software or app and that is it. If you have ever lost a few hours or even days on your favorite series on Prime, Netflix, or Hulu, you have already had your rendezvous with the concept.
Why Do Customers Prefer OTT Over Traditional Platforms?
It is not surprising to see the OTT range, especially the weekly OTT application range, has grown up to 20 hours. Why is that? Here are the top three reasons why OTT is appealing to its viewers:
- Accessibility– With OTT services, the audience is accustomed to watching what it wants and how it wants, irrespective of the location.
- Control- The audience is willing to pay more to have a distinctive control over programs. Which is why, over 50% of the users have multiple subscriptions to OTT services to customize their content.
- Cost- Studies suggest that a major chunk of viewers believes that the cost of paying for television and cables is relatively higher with less accessibility and control.